The company was started in 1999 with the exercise video, “Taking It To A Higher Ground”, a workout to high energy gospel music. The program evolved into our current offering of workshops, exercise classes, exhibit hall events and panel discussions particularly as it pertains to women.
Bennie Girl Health Lifestyle Branding and Events strives to be the premiere relation between sponsors and community outreach health and wellness initiatives. Our goal is to insure that sponsors support reputable, life-changing initiatives that improve at risk communities and brand them as caring supporters for making these communities healthier.
Tools for change include seminars, workshops, retreats, interactive classes and events. In addition, we work with brands to identify effective marketing and promotion opportunities for their healthy lifestyle products to provide target market exposure and response.
Benita is a is a widely acclaimed health and wellness expert focusing on the fitness needs of women and the special demands they must overcome to step into a lifetime of healthy living through fun, interactive lifestyle events. She works with businesses and organizations to associate their brands and products with a healthy lifestyle, by identifying opportune events to participate in and activities that will best define and communicate the organization’s mission.
Benita has appeared at numerous events to promote her philosophy including Essence Music Festival, Black Enterprise Magazine Golf and Tennis Challenge and Black Enterprise Magazine Women of Power Summit conferences, American Heart Association’s “Search Your Heart” seminars, American Diabetes events, the National Urban League conferences and national and local women’s conferences and events. She has been featured in national and local media including Essence Magazine, Ebony Magazine, Heart and Soul Magazine, Upscale Magazine, Today’s Black Woman, as well as television and radio talk shows in New York, Houston and Philadelphia. She’s worked with Pepsi Corporation, Coca Cola, McDonalds, CVS Caremark, Walgreens , Johnson and Johnson Company, Novartis Corporation and Pfizer Corporation, to provide fun interactive health and wellness events which audience feedback has confirmed as educational, fun and memorable. In addition Benita also blogs under “BennieGirl Health and Wellness Divas” targeted to women over 40, which provides a variety of healthy lifestyle tips and information.
She produced “Taking It To A Higher Ground”, a fun, entertaining exercise DVD available on Amazon. This upbeat step and upper body workout is set to motivating gospel music. Be inspired by the message and motivated by the music! Benita is a member of the Aerobics and Fitness Association of America (AFAA), the National Association of Sports Medicine (NASM) and the AAI/ISMA Aerobics Association.
She is a founding member of “Mothers Off Duty”, a group dedicated to the message of “moms taking time out for themselves”, which fits in with her goal of women taking care of their health. Her motto is "If we don't take care of ourselves, who will?" Benita is a graduate of Wellesley College and New York University Stern School of Business.
AARP, American Diabetes Association, American Heart Association, Black Enterprise Magazine, Coca Cola, CVS Caremark, Eli Lilly, Forman Mills, Health Plan Partners, Heart and Soul Magazine, Jefferson Hospital, Johnson & Johnson, Keystone First, McDonalds, National Council of La Raza, National Medical Association, National Urban League, New York Life, Pepsi, Newark Beth Israel Medical Center (RWJSB), Saint Michael's Medical Center (Prime Healthcare)
"Sisters' Day of Wellness "co-creator/producer Lisa Cureton has produced and managed programs for PBS stations in Boston (WGBH) and New York (WNET) including Antiques Roadshow (WGBH), Religion Ethics News Weekly(WNET), American Ballroom Challenge (PBS), The State of New Jersey’s Health Town Hall(NJTV) and American Graduate Town Hall (WNET). Along with Ms. Perkins, Ms. Cureton co-founded Healthy Heritage Lifestyle events to educate and promote healthcare information for African American women.